From my engineering days to leading global teams, I’ve helped companies streamline operations, reduce inefficiencies, and scale sustainably. As a Fractional Leader and Business Operations Expert, I navigate complex decisions, optimize performance, and drive organizational growth through tailored strategies.
Through Executive Advisory, I provide leadership coaching and strategic mentorship for CEOs and senior executives.
Offering clarity in leadership, planning, and operational efficiency; turning vision into outcomes.
ByRUBIO
ByRUBIO
ByRUBIO
Success is seeing your efforts pay off - when everything comes together. That's my goal for you and your company.
I'll help you achieve every milestone of growth with well-structured operational processes and a focus on your priorities.
I work hands-on with established businesses and startups to align their organizations and operations for long-term success.
Let's make things happen. You need focused attention and strategic implementation to turn your vision into reality. By collaborating with key stakeholders and teams, defining clear goals, and executing the steps needed to drive outcomes.
Fractional Leadership-as-a-Service and Executive Advisory
Ironing out the kinks and putting the pieces together. Getting you to where you know you can be.
About Me
Cynthia
Growing up in dusty El Paso I built roads and cities in the sand using popsicle sticks, old playing cards, and my brother's plastic GI Joe Army men.
Building. Creating. Fixing. and Enjoying Life...
Fast forward to a Master's Degree in Mechanical Engineering, Marriage, Corporate America, four amazing children, bootstrapped IoT SaaS founder, and now, as-a-service Fractional and Life Strategist.
The JOURNEY is REAL.
In my "Engineering Days," I loved every aspect of problem-solving that presented itself. From automotive testing to RFID system configuration, Beacon positioning, data analysis, failure analysis, and risk mitigation. Add in navigating the variety of personalities to achieve customer success and life is always exciting and ever-changing.
All that to say, I've worn many hats. I'm an engineer and communicator. Drawing on my broad experience and leadership strengths to navigate the many challenges in product delivery, process, and communication among cross-functional and cultural teams.
A strong partner and collaborator, I'll help you create, direct, or execute a strategy for your organization to achieve profitability, focusing on creating a culture of operational excellence. Just a few things I have a knack for are; Leading crisis delivery challenges, defining and optimizing operational processes that support strategic targets, leading cross-functional and cross-cultural teams to optimal performance and professional growth, and collaborating to align marketing, sales, operational, and financial goals. I'm still loving every aspect of problem-solving.
Building. Creating. Fixing. and Enjoying Life...
Wish you could get an unbiased opinion? Conduct special projects outside the everyday scope of your C-level team? Evangalize company culture, goals, and vision to your cross-functional organization? Leadership roles have challenges. I've been there.; the team is relying on you to make the tough calls and only you know the behind-the-scenes details, risks, and possibilities. I'm the CoS to provide the executive-level support you have confidence in. An objective decision-maker, analyzing options, opportunities, and risks to achieve he best possible outcomes.
With a 20-year engineering career, experience as a start-up founder, and mother of 4; I've done it all. From sweeping the floors to investor pitches and presentations to VP Executives. Together we can create a flexible structure for successful work-life balance while achieving your professional goals.
Experience
Strategic Growth Planning
Conducted in-depth quantitative analysis of company performance, market expansion, and customer success metrics to develop a data-driven strategic growth plan. Identified target markets, optimized technical solutions, and drove a 100% increase in new client acquisition.
Organizational Process
Designed and implemented a seamless organizational process for customer delivery, integrating marketing, sales, and customer success functions. Established a structured framework for multi-year contracts, ensuring continuity and long-term client engagement.
Advisory & Life Strategy
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Advised a $50M CEO on bonding growth strategies.
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Provided solutions to operational partner disputes.
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Assisted CEO and Executive Team members on system improvement strategies
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Increased revenue growth by 100% over 12 months
Customer Retention & Revenue Optimization
Analyzed key data points to identify trends in customer churn, product line performance, and revenue retention. Implemented targeted strategies that increased customer retention to over 95% across all product lines.
Operational Process & Efficiency
Developed customizable documentation and process flows for each company function, enabling tailored customer and data configurations. Clarified roles and responsibilities, resulting in Improved on-time delivery and stronger team collaboration.
Team Leadership
Aligned team skill sets to strategic roles and mentored junior team leaders, enabling improved operational efficiency.
Led a global, cross-functional team of 400, including 158 developers across 8 software applications, with the support of 9 direct reports.