ByRUBIO | process optimization and efficiency

I Position Companies for Profitable Scale

Case Studies

Strategic Growth Planning

Conducted in-depth quantitative analysis of company performance, market expansion, and customer success metrics to develop a data-driven strategic growth plan. Identified target markets, optimized technical solutions, and drove a 100% increase in new client acquisition.

Organizational Process

Designed and implemented a seamless organizational process for customer delivery, integrating marketing, sales, and customer success functions. Established a structured framework for multi-year contracts, ensuring continuity and long-term client engagement.

Executive & Business Advisor

Advised a $50M CEO on bonding growth strategies.
Provided solutions to operational partner disputes.
Assisted CEO and Executive Team members on system improvement strategies
Increased revenue growth by 100% over 12 months

Customer Retention & Revenue Optimization

Analyzed key data points to identify trends in customer churn, product line performance, and revenue retention. Implemented targeted strategies that increased customer retention to over 95% across all product lines.

Operational Process & Efficiency

Developed customizable documentation and process flows for each company function, enabling tailored customer and data configurations. Clarified roles and responsibilities, resulting in Improved on-time delivery and stronger team collaboration.

Team Leadership

Aligned team skill sets to strategic roles and mentored junior team leaders, enabling improved operational efficiency.

Led a global, cross-functional team of 400, including 158 developers across 8 software applications, with the support of 9 direct reports.

Operational Leadership-as-a-Service Executive and Business Advisor

Ironing out the kinks and putting the pieces together. Getting you to where you know you can be.

Fractional as a Service, leadeship, COO, Operatiions, executive, C-level

Fractional COO

Operations Leadership in collaboration with the CEO and C-level team. I'll help you strategize, scale, and achieve your long-term vision.

$Operation, efficiency, strategy, fractional, process, optimization$

Business Operations

Feeling a bit underwater? BizOps are the wide range of day-to-day activities that will either grow the value of a company or turn every day into an overwhelming sea of unsurmountable challenges. Allow me to give you some breathing room.

Advisor

With a 20-year engineering career, experience as a start-up founder, and mother of 4; I've done it all. From sweeping the floors to investor pitches and presentations to VP Executives.

ByRUBIO

Success is seeing your efforts pay off - when everything comes together. That's my goal for you and your company. I'll help you achieve every milestone of growth with well-structured operational processes and a focus on your priorities.

I work hands-on with established businesses and startups to align their organizations and operations for long-term success.

Let's make things happen. You need focused attention and strategic implementation to turn your vision into reality. By collaborating with key stakeholders and teams, defining clear goals, and executing the steps needed to drive outcomes.

Let's Talk

About Me

Cynthia

Growing up in dusty El Paso I built roads and cities in the sand using popsicle sticks, old playing cards, and my brother's plastic GI Joe Army men.

Building. Creating. Fixing. and Enjoying Life...

Fast forward to a Master's Degree in Mechanical Engineering, Marriage, Corporate America, four amazing children, bootstrapped IoT SaaS founder, and now, Fractional COO and Executive Advisor.

The JOURNEY is REAL.

In my "Engineering Days," I loved every aspect of problem-solving that presented itself. From automotive testing to RFID system configuration, Beacon positioning, data analysis, failure analysis, and risk mitigation. Add in navigating the variety of personalities to achieve customer success and life is always exciting and ever-changing.

All that to say, I've worn many hats. I'm an engineer and communicator. Drawing on my broad experience and leadership strengths to navigate the many challenges in product delivery, process, and communication among cross-functional and cultural teams.

A strong partner and collaborator, I'll help you create, direct, or execute a strategy for your organization to achieve profitability, focusing on creating a culture of operational excellence. Just a few things I have a knack for are; Leading crisis delivery challenges, defining and optimizing operational processes that support strategic targets, leading cross-functional and cross-cultural teams to optimal performance and professional growth, and collaborating to align marketing, sales, operational, and financial goals. I'm still loving every aspect of problem-solving.